3. PAGE WIDTH & LARGE PHOTOS

Description:

Modern websites need to big and bold and feature large, photos and graphics to capture a viewers attention. Narrow websites and tiny photos were mandatory when everyone had dial-up internet but those days are long gone.

Solution:

Your website is too narrow and should be modernized to accommodate today's large monitors and high-speed broadband. Large photos showcase your products and services and they are one of the main reasons people are visiting your website.

4.  MOBILE FRIENDLY WEBSITE

Google Quote:

“Make sure your site's ready for mobile-friendly Google search results. This change will affect mobile searches worldwide and will have a significant impact in Google Search results.”

— Google.com:  April 21, 2015

Solution:

Having a mobile website is no longer an option. All businesses must now have a Mobile-Friendly website to avoid being penalized within the Google search results and appearing below your competitors.

This issue is:  Urgent

5. CONTENT IS KING

Description:

Google rewards websites when their content matches frequently searched words and phrases.  If you want to score higher in the Google Rankings, it’s crucial that you identify and include your industry’s specific phrasing.

Solution:

Spend time evaluating keywords, and keyword groupings, specific to your industry and include them in a natural way amongst your Page Headlines, Subheads, Body Copy and Page Titles. Make sure that all sections are appropriately HTML tagged to guide Google to the relevant content.

6.  VIDEO + BLOGS + SOCIAL MEDIA

Description:

Some people don't realize that YouTube is the #2 search engine in the world so it’s very important to have a great video on your website. Blogs provide your website with the fresh content that Google craves and social media can help drive traffic back to your website.

Solution:

Create a professional voice-over video to be featured on YouTube and embedded on your website. Videos separate you from your competition and add professionalism to your site. Add a blog and a Facebook feed to your website so you can add regular content which greatly increases your SEO.

7. COMPETITOR COMPARISON

Description:

Web users quickly jump from one website to another when comparing companies so it’s important to stand out. We compared your website with your competitors websites and our research has determined that your website ...  Needs Work.

Solution:

Recreate your website with both desktop and mobile versions so that your business will stand out in the crowd. First impressions are extremely important to people evaluating a company. If your competitions website appears superior, potential clients may never call, email or visit your business.

8. GOOGLE SEARCH RESULTS

Description:

When performing a Google search, users rarely go beyond page one, so it’s important to rank as high as possible. We searched Google using keywords common for your industry and found that your website placement ... Needs Work.

Solution:

Increasing your Google Ranking is a combination of performing multiple tasks, including: Items # 1, 2, 4, 5

The best solution: Hire KillShots to rebuild your website. (Send us an email, we'll send back your industry's top 5 Google keywords)

9. CLEAR NAVIGATION: LOGICAL LAYOUT

Description:

Clear, concise pages, large readable text, beautiful photo galleries and great colors all combine to create a superior web experience. Websites should use the latest web technologies and should always avoid using Flash.

Solution:

If your website uses Flash; delete it immediately. Flash will not display on Apple Mobile Devices and your website will be invisible to over 700 million users.

Create new color combinations and galleries to modernize your website and give it a fresh new look.

10. FIRST IMPRESSIONS: VISUAL APPEAL

Description:

First impressions matter most. Your business will be instantly judged when the home page loads and if it makes a bad first impression users will quickly click over to your competitor’s website.

Solution:

Over 300 Outfitters have trusted KillShots to rebuild their websites and they've always expected us to be brutally honest. We've never sugar-coated a review before and we can't start now. If your website was flagged with a #10 — sorry —  but in our professional opinion — your website needs work and it's time to rebuild.